Words are delicious, powerful and tenacious. They are valuable, fabulosly seductive and dangerously diversionary, all at the same time. They are so persuasive that they can conspire to convince many people that just talking and writing it down is the design process. Words allow us to live in our heads where we can always remain mentally pregnant with ideas; ideas are safe and protected in this deliciously speculative womb. Giving birth is a much more painful reality. Forcing the idea to live in the tactile, tangible, visual and visceral world is a demanding and genuinely creative exposure of a different kind and finally, is the only real test of a visual idea's true value.
